Here’s the problem
The work has to make sense before the interface can.
Custom products create uncertainty on both sides. The customer wants to know what they are buying. The shop needs clean decisions it can actually produce.
Customization + commerce · 2025—26
PATCH22 is the customer side of a larger customization system. The work is less about giving someone every possible design control and more about helping them make the right decisions without getting lost.
Here’s the problem
Custom products create uncertainty on both sides. The customer wants to know what they are buying. The shop needs clean decisions it can actually produce.
What made this difficult
Decisions that shaped it
I treated the designer as a sequence of product decisions, not a blank graphics application.
The design state and Shopify order data share a deliberate handoff rather than becoming two separate records.
Shape, border, text, and sizing decisions are captured in a form the shop can use later.
What I built
What is true now
Keep tightening the path between approved customer choices and production-ready job information.
A problem like this hiding in your operation?